In 2016, every wedding reception I was honored to MC & DJ featured a custom hashtag. And it was a nice option to include, as custom hashtags were – and still are! – a great way to curate photos and videos captured by your guests. And while I don’t see the trend going away this year, I do expect to see a new trend this year: custom Snapchat geofilters.

“Wait, what?!!? We can create our own custom geofilter for our wedding on Snapchat?”

Yes, you can. GAME CHANGER.

Brides & Grooms: Create A Snapchat Geofilter For Your Wedding | Tony Schwartz
Photo Credit: @Snapchat on Twitter

If you follow social media trends, Snapchat is the app everyone’s attention is on right now. And with the ability to create your own custom geofilters on Snapchat, you have a very inexpensive way to brand your own wedding reception on social media. And a custom Snapchat geofilter isn’t hard to create, as it only takes four steps once you log in over at

  1. Upload Your Artwork. This might be the hardest part! If you aren’t the best at graphic design, you may want to ask a friend or family member who is proficient to help you, as Snapchat does have a few guidelines that must be met before your geofilter is approved. As an alternative, ask one of your wedding professionals – like your favorite wedding DJ! – if they can create and produce your custom Snapchat geofilter for you.
  2. Choose Your Dates. How long do you want your geofilter to be available for? Set those dates on this step. While you can run it for up to a month, for most weddings, you’ll only need it for the date of your wedding. Why? You’ll see why in the next step 😉
  3. Choose Your Area. This step is where you draw your geofence – the area where your custom geofilter is available. Anyone on Snapchat outside of this area will not be able to access your geofilter.
  4. Pay. Yes, there is a fee, but it is VERY reasonable. For one of my weddings, I designed a 41,000 square foot geofence around Seattle’s WithinSodo for a eight hour window and the fee was $12.98. Totally worth it, and it got over 2,000 impressions.

That’s it! Simple as that!

P.S. You can follow me on Snapchat: @djtonyschwartz