The design of Tony Schwartz: Wedding MC & DJ is a minimalistic, simple elegance. Less is more, style is upscale, and what matters most is impact.
The design reflects what my core service is all about: consistent results.
The logo is the most recognizable asset of the Tony Schwartz: Wedding MC & DJ brand.
The wordmark is a signature script conveying a fun, celebratory, and signature style, while the sub-wordmark is a serif script conveying class and elegance – exactly what a wedding should be.
The Standard Logo should be used on all light backgrounds.
The Alternate Logo should be used on all darker backgrounds.
All White Logo
If a technical limitation prevents the correct color logo from being used, please use the All White Logo.
Minimum Clear Space
A minimum clear space should always be maintained to protect the integrity of the logo. This clear space will insulate the logo from distracting visual elements, such as other logos, text copy, and illustrations.
The minimum amount of clear space is 1/2 of the height of the logo. For example, if the logo is displayed at 100 pixels in height, then the clear space at the top, bottom, and sides should be a minimum of 50 pixels.
Scale & Proportion
Please use the .svg file, as the logo will be appropriately scaled for small sizes and screens. To correctly resize the logo in most applications, hold the “Shift” key to maintain the correct proportions.
The minimum smallest size of the logo in a digital format shall be 200 pixels in width.
When aligning the Tony Schwartz: Wedding MC & DJ logo with a partner logo, minimum clear space should be followed.
Partner logos should never exceed the height of the Tony Schwartz: Wedding MC & DJ logo.
The logo should never be modified without the express written consent of Tony Schwartz: Wedding MC & DJ.
Do not stretch or manipulate the logo.
Do not add a gradient to the logo.
Do not substitute the wordmark or sub-wordmark with a different font.
Do not change the wordmark or sub-wordmark to a different color scheme.
To keep the placement of the logo consistent in marketing and social media, available options are limited to Top Left, Top Center, Bottom Left, Bottom Center, and Centered.
Tony Schwartz: Wedding MC & DJ uses four fonts externally, and one font internally. Consistent use of the fonts according to the required use across all mediums is paramount for the brand.
Didot is the serif typeface used for impactful headlines.
Josefin Sans is a sans-serif typeface used for subheadlines.
Raleway is the typeface most frequently used for body copy in all external communication. For example: the website, business cards, white papers, flyers, posters, banners, and all other marketing collateral.
Brunella Italic is the typeface for our logo’s wordmark and may be used for more expressive moments.
Verdana is used for all non-promotional and internal communication. For example, emails, office documents, invoices, proposals, and presentations.
The color palette for Tony Schwartz: Wedding MC & DJ is limited yet remains consistent for strong recognition and memorability of the brand.
Furthermore, the color palette is classical and timeless with the lead primary color of Red representing love and romance, inspired by the classic red rose.
Hex Code: #CC0000
Hex Code: #00000
Hex Code: #FFFFFF
Hex Code: #F4F4F4