Official Asset Resources For Your Use
Brand Assets
Functional Design
The design emphasis of Tony Schwartz: Wedding MC & DJ focuses on minimalistic, simple elegance. Upscale, modern simplicity is the ultimate sophistication and will deliver the most impact for visitors to our website.
Design Preciseness
The preciseness of Tony’s branding standards and website design reflects the outcome and goals of his core service – outstanding, consistent results.
Brand Guidelines
Below are the official logos and colors for using my assets in your marketing materials.
A few things to keep in mind when using my assets.
01. Logos
The logo is the most recognizable asset of the Tony Schwartz: Wedding MC & DJ brand.
The wordmark is a signature script conveying a fun, celebratory, and signature style, while the sub-wordmark is a serif script conveying class and elegance – exactly what a wedding should be.
All of these files are in PNG format, with transparent backgrounds.
You can download the logos in a vector format below.
Tony Schwartz: Wedding MC & DJ – Standard Logo For Light Backgrounds – SVG
The Standard Logo should be used on all light backgrounds.
Tony Schwartz: Wedding MC & DJ – Alternate Logo For Dark Backgrounds – SVG
The Alternate Logo should be used on all darker backgrounds.
Tony Schwartz: Wedding MC & DJ – All-White Logo For Technical Limitations – SVG
If a technical limitation prevents the correct color logo from being used, please use the All White Logo.
Minimum Clear Space
A minimum clear space must always be observed to maintain the logo’s integrity. This clear space protects the logo from distracting visual elements, such as other logos, text, and illustrations.
The minimum clear space should equal half the height of the logo. For instance, if the logo is displayed at 100 pixels in height, the clear space on all sides – top, bottom, and sides – should be at least 50 pixels.
Scale & Proportion
Please use the .svg file to ensure the logo scales appropriately for small sizes and various screens. To resize the logo correctly in most applications, hold the “Shift” key to maintain its proportions.
The minimum digital size for the logo is 200 pixels in width.
Partnerships
When aligning the Tony Schwartz: Wedding MC & DJ logo with a partner logo, the minimum clear space must be maintained.
Partner logos should never exceed the height of the Tony Schwartz: Wedding MC & DJ logo.
Guidance
The logo must not be modified without the express written consent of Tony Schwartz: Wedding MC & DJ.
Do not stretch, distort, or manipulate the logo in any way.
Do not apply gradients to the logo.
Do not substitute the wordmark or sub-wordmark with a different font.
Do not alter the wordmark or sub-wordmark’s color scheme.
PLACEMENT
To ensure consistent logo placement in marketing and social media materials, the available options are limited to Top Left, Top Center, Bottom Left, Bottom Center, and Centered.
02. Colors
The color palette for Tony Schwartz: Wedding MC & DJ is limited yet remains consistent for strong recognition and memorability of the brand.
Furthermore, the color palette is classical and timeless, with the primary color red representing love and romance, inspired by the classic red rose.
#CCOOOO
#000000
#333333
#F5F5F5
#FFFFFF
03. Fonts
Tony Schwartz: Wedding MC & DJ uses four fonts externally and one font internally. Consistent use of the fonts according to the required use across all mediums is paramount for the brand.
HEADLINES & TITLES
Bodoni Moda
Bodoni Moda is the serif typeface used for impactful headlines and titles.
SUBHEADLINES
Montserrat
Montserrat, 2.25 rem, all caps letter case, 1.1 line height, is a sans-serif typeface used for subheadlines.
BODY TEXT
Montserrat
Montserrat is the typeface most frequently used for body copy in all external communication. For example: the website, business cards, white papers, flyers, posters, banners, and all other marketing collateral.
ACCENT
Brunella Italic
Brunella Italic is our logo’s wordmark typeface and may be used for more expressive moments.
Internal Text
Open Sans
Open Sans is used for all non-promotional and internal communication. For example, emails, office documents, invoices, proposals, and presentations.